The meaning of the driver’s seat is changing. The spread of autonomous driving and Software-Defined Vehicles (SDV) is transforming cars from simple means of transportation into intelligent computing spaces. Vehicles are now evolving into AI-based platforms that interpret drivers’ and passengers’ biometric and behavioral data in real time and respond accordingly.

At the center of this change is AI computing. The competition among CPUs, GPUs, and NPUs has moved beyond performance superiority to focus on how efficiently artificial intelligence can operate inside the vehicle.

An event that symbolically demonstrated this transformation was “Arm Unlocked Seoul 2025,” held for the first time by Arm in Seoul on October 21. This AI-centered technology conference brought together major global companies from the semiconductor, software, and mobility industries to discuss innovation through the convergence of AI and SoC (System-on-Chip), presenting a new concept: the AI-Defined Vehicle.

Among the fields that drew the most attention was In-Cabin AI. The vehicle interior has become a new stage for AI, capable of enhancing both safety and user experience by utilizing multidimensional data such as driver fatigue, gaze patterns, and emotional state.

Amid this trend, Korea’s DEEP IN SIGHT, representing the nation’s in-cabin AI technology, was invited to participate in the event. DEEP IN SIGHT presented its vision and real-world applications of On-Device AI-based In-Cabin Monitoring Technology, which expands the vehicle interior into an intelligent space that understands and reacts to its occupants.

DEEP IN SIGHT’s in-cabin monitoring system “CAMOSYS” adopts an architecture that performs AI computation directly inside the camera, without relying on the cloud. This allows it to recognize and respond in real time to the states of drivers and passengers—detecting conditions such as drowsiness, fatigue, inattentive driving, and seatbelt use. Its lightweight AI architecture also enhances compatibility with existing SoC platforms, enabling broader integration.

In August, DEEP IN SIGHT also participated in the “Arm Partners Meeting” held in Cambridge, U.K., where it introduced its in-cabin AI solutions and engaged in technical exchange with the global semiconductor and software industries.

Eun-Song Oh, CEO of DEEP IN SIGHT, said, “AI is no longer an auxiliary technology—it has become the core element that defines the very identity of vehicles. Through collaboration with the global semiconductor ecosystem, the in-cabin space will evolve into an intelligent environment that understands and responds to people.”

The Arm Unlocked Seoul 2025 event was more than a technology showcase—it was a venue that highlighted the direction of vehicle innovation and ecosystem evolution driven by AI computing. Companies like DEEP IN SIGHT are continuing to collaborate on key challenges such as AI compute optimization, intelligent data processing, and in-vehicle software integration, accelerating the arrival of a human-centered AI mobility era.